Getting 67.33m people to see wtf bottled water have been up to.

We commissioned research which found that 413 million MORE plastic bottles will be sold in the UK by 2026 because of marketing tricks and tactics….yep. Then recruited James Buckley (Jay) to get the nation’s attention.

https://www.theguardian.com/business/2023/jun/12/curb-bottled-water-ads-and-tax-shrink-wrap-to-cut-uk-pollution-says-report
https://www.thetimes.co.uk/article/like-comparing-plonk-to-a-decent-wine-meet-the-people-who-dont-drink-tap-water-fntwp87pq

Hit of the week / PR Week 2023
Campaign Net Zero Awards/ 2023

From the pressure put on the industry, the LTA, the governing body of tennis in the UK, dropped their SUP water brand, for BRITA, as we became the first reusable water brand in tennis history.