When you can’t beat them, turn their name against them.
Pizza Hut became the official sponsor of the Dominoes World Championships. From guerrilla outside Domino’s stores around the country, to taste test content with the world’s best dominoes players, we took over a little known sport to quite honestly, piss off our biggest competitor and steal social’s attention.
https://lbbonline.com/news/pizza-hut-uk-announced-as-the-official-sponsor-of-dominoes-in-playful-new-campaign-by-iris
