Turning creators into skaters to prove skateboarding isn’t that hard.

Research says people don’t skate because they think it’s too hard. To prove differently, we recruited an unlikely crew of big names on social to learn: Mia Regan, Yung Filly, and Arrdee. From customised decks, to hit content on social, “First Flips” was another step in growing the skate community.

https://www.lbbonline.com/news/samsung-uk-and-skateboard-gbs-first-flips-prove-anyone-can-skate
https://www.prweek.com/article/1875540/lego-space-mcvities-dunk-offs-alpro-extreme-trials-campaigns-round-up